Case Study
EZOO
Social Media Management & Content Creation
EZOO is one of the UK’s fastest-growing EV leasing providers, but their social presence wasn’t matching their ambition.
Content was inconsistent, engagement was low, and the brand lacked the authority.
Video-led strategy on the channels that matter
Data-led testing and iteration
We didn’t just create content, we continuously tested it. From day one, we challenged ideas that wouldn’t perform and doubled down on formats that proved their impact. This built trust with the EZOO team and ensured every creative decision was backed by evidence, not guesswork.
We regularly experimented with:
Formats (podcast clips, talking-heads, motion graphics, POV clips)
Editing styles (pacing, cuts, captions, sound design)
Scripting approaches (hooks, CTAs, punchier messaging, industry tone)
Each iteration was shaped by both audience behaviour and internal feedback, allowing us to refine the strategy in real time. This meant we saw sustainable growth across 2025 as decisions driven entirely by what resonated and what generated results.
1.02M
1.02M
Their goal was clear: strengthen authority, increase visibility, and reach the right audience.
Our Approach:
Rather than spreading content thinly across six platforms, we focused on the two channels that would deliver the biggest impact: TikTok and LinkedIn
-
Description text goesThe strategy centred around podcast-style and direct-to-camera videos and authority-led formats designed to drive reach, awareness and consumer-side growth. These were built to feel native, high-energy and tailored for discovery.
-
Our approach focused on brand building, team storytelling and industry news, positioning EZOO as a credible and influential player within the EV and fleet space. Content here highlighted expertise, culture and the people behind the brand to build trust with decision-makers.
All content across both channels was structured around clear pillars to ensure that every post had purpose, supporting their goals, strengthening authority and growing EZOO’s presence in the market.
Consistent Brand Identity
Consistent Brand Identity
We developed a clear tone of voice, visual style and posting rhythm that made EZOO easy to recognise across every platform. Everything was designed to feel social-first and native to each channel, rather than repurposed afterthoughts.
We used bold graphics, simple layouts and a visual system built around EZOO’s pink and purple brand to help the content stand out in busy feeds and build strong visual recognition.
Consistency was also about people. We put the whole team on the channels, from the CEO to the apprentices, which helped the brand feel more open and trustworthy. The result was a people-focused identity that felt approachable, credible and unmistakably EZOO.
1.02M
1.02M
Victoria Steel, Marketing Director, EZOO